Wednesday 31 August 2011

The power of persuasion

… is not enough, according to The House of Lords Science and Technology Committee, which has published a report on its year-long investigation into behaviour change. The report focuses on two case studies of nudging: reducing CO2 emissions and obesity. In the context of the latter, the health trainers programme (because it aims to address inequalities) comes in for commendation, whilst the Public Health Responsibility Deal receives the opposite.

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