DH has published a strategy for social marketing for the public health arena. One of the key messages is "less is more:" while acknowledging the success of some campaigns, DH now suggests that it's time for a somewhat slimmed down approach, even going so far as to pilot payment by results. An article in Critical Public Health takes a cool look at the use of health trainers to help people in deprived areas self manage health behaviour. How people understand healthy living and how they use health information to make health choices is the subject of a study in Social Science and Medicine, based on interviews with people in the UK and Canada.
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