But is it worth it?

More to help the hard-pressed commissioner work out what works. The National Social Marketing Centre (NSMC), in collaboration with NICE, has developed a set of tools to help commissioners work out whether their social marketing and behaviour change interventions are cost effective. Currently there are 5 of the Excel-based Value for Money toolkits, covering: tobacco control, breastfeeding, obesity, bowel cancer, harmful and hazardous drinking and brief alcohol interventions. NSMC is also running a series of training events to support the tools.