Breastfeeding

Figures released by DH last month suggest that there has been no significant rise in breastfeeding when measured at 6-8 weeks, although there has been a slight rise in breastfeeding intiation. The Breastfeeding Network believes it's (in part) the marketing that's to blame: the slogan "breast is best" is offputting and misleading, implying that breastfeeding is the exception, not the physiological norm. DH has also published a summary of consumer insight research on breastfeeding and introducing solid foods, which considers current marketing strategies as well as qualitative research with mothers.