Mickey Mouse Research?

Health promotion - it's all about role models. Latest child friendly association for the NHS's Change4Life healthy living brand is ... Lazytown. According to researchers PCP, Sportacus is "the healthiest children’s character on UK television" although Scooby Doo and Tom and Jerry were also considered very active (no mention of the other Mouse). This new promotion is designed to appeal to children aged 2 to 5 and to address healthy eating and physical activity issues. The under 5 age group was included for the first time in the government's recent physical activity guidelines .