Message getting through?

Social Science and Medicine includes a study from the USA on socio-economic variation in recall and perceived effectiveness of smoking cessation campaigns. Examining data from the New York Media Tracking Survey Online and their own web survey, researchers found that smokers with lower levels of education and income were more likely to recall and find effective advertisements that included graphic imagery or personal testimony rather than those that described how to quit smoking. DH’s latest version of guidance on delivery and monitoring of local stop smoking services is now available to download. Local Government Improvement and Development has published a best practice guide for local authorities, Reducing health inequalities though tobacco control.