More annual reporting, this time from Change4Life, which is also a year old. But have the delightful plasticine figures made a difference? Targeting families with children aged 5-11, the strategy has made a definite hit on the brand recognition front and (according to their own tracking group) mothers have made changes to their children’s diet or activity levels. Change4Life analysis also looked at food buying behaviour. In a pilot study using Tesco Clubcard data, researchers found that the Change4Life households did “contain a large proportion of lower income families” and that there had already been some changes in purchasing, such as choosing low-sugar drinks.
Recent articles from BMC Public Health take a slightly more sober view of lifestyle change interventions: Is there a demand for physical activity interventions provided by the healthcare sector? and The influence of a high intensity physical activity intervention on a selection of health related outcomes both provide interesting reading.
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