Healthy eating - right from the start

Start4life is the latest campaign from the Change4life stable, focusing on helping parents of babies and young children establish healthy feeding habits in their offspring. Along with the usual website, there is a short film featuring "one of the famous Change4Life plasticine characters being moulded by a mum" to be shown in antenatal clinics and on BabyTV . Advice covers breastfeeding, introducing solid food and avoiding sweet foods. There are posters and leaflets, which can be downloaded from the website or ordered by telephone.