Blowing their own trumpet

At least 70 000 lives have been saved in the ten years of NHS Stop Smoking Services' existence, according to figures released by DH in September. Elsewhere, it's clear that there's a long way to go: cigarette packet information is still unclear as to risk, an article in the Journal of Public Health suggests. Researchers in this study from Canada looked at consumer perception of brand descriptors and imagery as well as the association of perceptions of taste of health risk in expressions such as "low tar" or "mild". An article on the BBC website may suggest the direction of travel.